Kit Kat

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Listeners were directed from an audio spot to a microsite that allowed them to create a custom break playlist. A few tweaks to set the tempo and the user was provided with a bespoke playlist as well as the option to win tickets to their dream concert.

Advertiser: Nestlé

Brand: Kit Kat

Digital Agency

Digital Agency: Red Apple Creative

Media Agency

Media Agency: Spotify

Categories: Food, Confectionery

Red Apple Creative, 1 year ago