Caught in the actYou've done it. You've got to the end of the day. At last there's an end to all those responsibilities, work, looking after the kids ...
So after a hard day, give yourself a treat. How? Make yourself a nice snack, cook a delicious supper or play some music while you make a fool of yourself dancing ... And if we add a Coca-Cola Zero Sugar Zero Caffeine, these moments can be even better.
Not only can you enjoy your time to the max but you can do it without losing any sleep. But what if , just as you're enjoying that special moment some unexpected guests open their eyes and appear on the scene? Well, fortunately at least you won't lose any sleep.
McCann Madrid was the agency commissioned to develop the latest campaign for the sugar free, no caffeine version of Coca-Cola, with the tagline "Don't lose any sleep when you're having fun" , accompanied by the legendary song "Stay" by Maurice Williams & The Zodiacs, the campaign was launched in September in Spain and may be shown in other European markets soon.
Advertiser: The Coca-Cola Company
Brand: Coca-cola Zero Sugar Zero Caffeine
Post Production / VFX
Post Production Company: WeWork
Production Company: Agosto
Executive Producer: Toni Moreno
Producer: Anahí Puig
Director: David Vergés
Photography Director: Óscar Faura
Creative Agency: McCann Madrid
Executive Creative Director: Raquel Martinez, John Lavin
Chief Creative Officer: Mónica Moro
Planner: Juanma Ramírez, Carito Kanashiro
Producer: Los Producers (Martín Beilin, Guzmán Molin-Pradel)
Art Director: Álvaro López, Matín Subercaseaux
Account Contact: Marta Carreras, Filomena Rainho
Accounting department: Santiago Matínez, Elisa López, Andrea Cabezudo
Categories: Soft DrinksMcCann Spain, 2 years ago