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Caught in the act

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You've done it. You've got to the end of the day. At last there's an end to all those responsibilities, work, looking after the kids ... So after a hard day, give yourself a treat. How? Make yourself a nice snack, cook a delicious supper or play some music while you make a fool of yourself dancing ... And if we add a Coca-Cola Zero Sugar Zero Caffeine, these moments can be even better. Not only can you enjoy your time to the max but you can do it without losing any sleep. But what if , just as you're enjoying that special moment some unexpected guests open their eyes and appear on the scene? Well, fortunately at least you won't lose any sleep. McCann Madrid was the agency commissioned to develop the latest campaign for the sugar free, no caffeine version of Coca-Cola, with the tagline "Don't lose any sleep when you're having fun" , accompanied by the legendary song "Stay" by Maurice Williams & The Zodiacs, the campaign was launched in September in Spain and may be shown in other European markets soon.
Client

Advertiser: The Coca-Cola Company

Brand: Coca-cola Zero Sugar Zero Caffeine

Post Production / VFX

Post Production Company: WeWork

Production Company

Production Company: Agosto

Executive Producer: Toni Moreno

Producer: Anahí Puig

Director: David Vergés

Photography Director: Óscar Faura

Creative Agency

Creative Agency: McCann Madrid

Executive Creative Director: Raquel Martinez, John Lavin

Chief Creative Officer: Mónica Moro

Planner: Juanma Ramírez, Carito Kanashiro

Producer: Los Producers (Martín Beilin, Guzmán Molin-Pradel)

Art Director: Álvaro López, Matín Subercaseaux

Account Contact: Marta Carreras, Filomena Rainho

Accounting department: Santiago Matínez, Elisa López, Andrea Cabezudo

Categories: Soft Drinks

McCann Spain, 2 years ago