Emmi Caffè LatteWe created a set of Spotify adverts that challenged listeners to see how ‘yay’ their current playlists were. The audio spot directed users to a custom-designed microsite before inviting them to connect with Spotify.
Once a playlist was chosen an algorithm would analyse the ‘yay’. Depending on their mood, the user could then adjust a slider and generate a brand-new playlist with the desired amount of pep.
Media Agency: Spotify
Advertiser: Emmi AG
Brand: Caffè Latte
Digital Agency: Red Apple Creative
Categories: Soft Drinks, Hot BeveragesRed Apple Creative, 2 years ago