Cadbury Double DeckerBy partnering with Rizzle Kicks and Spotify we sent listeners to a microsite using a series of audio spots. Here, we analysed their playlists before giving users the controls to set the mix between mellow and upbeat.
Music to match the crunch and smooth of a Cadbury’s Double Decker. Finally, the user received their custom-mixed playlist before entering a competition to win Rizzle Kicks tickets and go backstage for real at an exclusive meet and greet.
Media Agency: Spotify
Digital Agency: Red Apple Creative
Brand: Cadbury Double Decker
Categories: Food, Confectionery Red Apple Creative, 2 years ago