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Group745
Group745
Group745
Group745
Group745
Group745
The When App
07/09/2018
Group745
Advertising Agency
Stockholm, Sweden
56
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Credits
Agency / Creative
We all value, measure and portion our time. Why shouldn’t it be properly displayed when time started, where time has got us right now and when it will finish? WHEN brings the act of adaptive timekeeping to your mobile device and makes the amount of time intuitively relational by shifting your focus from the set rules of the ticking clock to an experience of time designed around you. Using a unique approach of how to manifest the amount of time, we have developed a highly visual timer based on an adaptive, flexible and abstract designed grid system. Creating an easy and intuitive way to track all those moments that counts. WHEN also triggers the body’s “rest and digest” response, quickly helping you regain focus within the moment you start the timer. The smart audiovisual feedback combined with haptic feedback in the app is designed to help you keep your focus on the present.
About BBH Stockholm

BBH Stockholm is a strategic service design agency, part of the creative agency network BBH, with 1,000 colleagues in London, Stockholm, Singapore, NY, Shanghai, Mumbai, and LA. 

We specialise in helping companies create digital services and experiences, that drive both business and brand value. BBH Stockholm aims to design business breakthroughs through a combination of business design, service design, and brand design. Among our customers, you will find established brands like Adidas, Tesco Bank, Hemfrid, Volvo and Panini Internazionale as well as fast-growing start-ups like Rebtel, Truecaller and Turnpike.