FantomA new category of wearable tech is here with the launch of ‘Fantom’ – a smartband designed explicitly for fans. Using technology in new and exciting ways, Fantom leads the FanTech movement by combining innovative tech with fan culture to change the way consumers engage with their favourite sports teams, artists and performers.
Fantom – together with the teams – offers a host of bespoke features for sports fans including instant match stats, breaking news, inside club information, geo-located updates, fan polls, man of the match, quizzes among other features to help bring fans and the teams, closer together. The in-built technology aims to create a genuine community of passionate, and likeminded people while providing a seamless experience. Fantom is right there on your wrist, sending strong tribe signals, however, in a more discrete way than a club jersey.
While football fans are the first to benefit from this exciting technology, Fantom's ‘FanTech' has the potential to revolutionise the way other sports teams and music artists interact with their passionate followers.
Creative Agency: BBH Stockholm
Strategist: Christian Lindman
Producer: Andrea Winkler
Executive Creative Director: Jepser Eriksson
UX Designer: Andreas Jakobsson, Lars Englund
Creative Technologist: Andreas Mattson
Tech Lead: Fredrik Giliusson
Developer: Vasyl Fedasyuk
Designer: Christoffer Hallqvist
Backend: Sergei Karetnikov
Growth: David Prentell
CEO & Founder: Carl Norberg
Categories: Social networking, Sports and LeisureBBH Stockholm, 1 year ago