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A new category of wearable tech is here with the launch of ‘Fantom’ – a smartband designed explicitly for fans. Using technology in new and exciting ways, Fantom leads the FanTech movement by combining innovative tech with fan culture to change the way consumers engage with their favourite sports teams, artists and performers. Fantom – together with the teams – offers a host of bespoke features for sports fans including instant match stats, breaking news, inside club information, geo-located updates, fan polls, man of the match, quizzes among other features to help bring fans and the teams, closer together. The in-built technology aims to create a genuine community of passionate, and likeminded people while providing a seamless experience. Fantom is right there on your wrist, sending strong tribe signals, however, in a more discrete way than a club jersey. While football fans are the first to benefit from this exciting technology, Fantom's ‘FanTech' has the potential to revolutionise the way other sports teams and music artists interact with their passionate followers.
Creative Agency

Creative Agency: BBH Stockholm

Strategist: Christian Lindman

Producer: Andrea Winkler

Executive Creative Director: Jepser Eriksson

UX Designer: Andreas Jakobsson, Lars Englund

Creative Technologist: Andreas Mattson

Tech Lead: Fredrik Giliusson

Developer: Vasyl Fedasyuk

Designer: Christoffer Hallqvist

Backend: Sergei Karetnikov

Growth: David Prentell

CEO & Founder: Carl Norberg

Categories: Social networking, Sports and Leisure

BBH Stockholm, 3 years ago