Corona Summer VibesUsing an integrated digital campaign, we ran a series of ads on Spotify across the UK.
First, the listener would hear a vivid audio commercial, packed with story and sounds of the adventure waiting for them in Ibiza. After igniting the listener’s imagination, the audio spot finished with a call-to-action directing them to a custom-designed Corona microsite.
Here they could add their favourite song to a collaborative Spotify playlist, before entering their details in the hope of winning this unique Ibiza experience.
Media Agency: Spotify
Digital Agency: Red Apple Creative
Categories: Beers, Alcoholic BeveragesRed Apple Creative, 2 years ago