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The Toughest Bag

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Advertiser: Clorox

Brand: Glad ForceFlex Plus Advanced Protection Kitchen trash bag

Production Company

Production Company: Lord + Thomas

Creative Agency

Group Management Director: Alex Jokanovic

Account Director: Diana El-Chantaf

Account Executive: Erin Hudec

Creative Agency: FCB Chicago

Chief Creative Officer: Liz Taylor

Executive Creative Director: Lisa Bright

Copywriter: Dean Paradise, Kate Cullen

Art Director: Bruno Mazzotti, Luis Sierra, Franki Geib

Worldwide Creative Partner: Fred Levron

Executive Creative Producer: John Bleeden

Executive Producer: Joe Tipre

Director of Strategic Planning: Mary Jo Corby

FCB US, 3 years ago