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Xbox Design Lab Originals: The Fanchise Model

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Brand: Xbox

Advertiser: Microsoft

Digital Agency

Designer: Dan Miles

Senior Project Manager: Craig Cameron

Account Lead MRM: David Smith

Digital Agency: MRM/McCann

Production Company

Retouching: Rob McDonald

Artworker: Nick Cook

Studio Manager: Ellis Faint

Print Producer: Liam White

Editor: Andrew Tusabe

Chief Production Officer: Sergio Lopez

Producer: Doris Tydeman

Production Company: Craft/McCann


Director of Communications: Jess Byatt

Illustrator: FOREAL

Creative Agency

Designer: Matthew Thomas

Head of Design: Dan Howarth

Senior Project Manager: Paul Gillespie

Project Director: Mandy Wilson

Account Executive: Alice Parker

Senior Account Manager: Lynne Carter

Account Director: Tom Oliver

Managing Partner: Sailesh Jani

EVP: Rob Smith

Head of Strategy: Karen Crum

Planner: Charlotte Walters

Art Director: Jacob Björdal

Copywriter: Jim Nilsson

Chief Creative Officer: Rob Doubal and Laurence Thomson

Creative Agency: McCann London

McCann London, 3 years ago