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Xbox Design Lab Originals: The Fanchise Model

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Client

Brand: Xbox

Advertiser: Microsoft

Digital Agency

Digital Agency: MRM/McCann

Production Company

Production Company: Craft/McCann

Producer: Doris Tydeman

Creative Agency

Creative Agency: McCann London

Chief Creative Officer: Rob Doubal and Laurence Thomson

Copywriter: Jim Nilsson

Art Director: Jacob Björdal

Planner: Charlotte Walters

McCann London, 2 years ago