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Dairylea

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We created two bespoke compositions alongside ace composer/producer Jason Cadden, built around the same set of lyrics - one 'Super Cheesy' execution in the style of Barry White, and one 'Super Cool' that captured a popular electro/dance tone. Each song incorporated simple fun ways to eat Dairylea, along with cows mooing to give it some punctuating humour. These ads were targeted in equal rotation to listeners so they were exposed to each side of the campaign, no matter what their usual preference. They were then directed to a microsite that analysed their Spotify listening habits to find out how super cool or super cheesy their music taste is.
Music

Sound Designer: Jason Cadden

Music Production: Jason Cadden

Composer: Jason Cadden

Sound

Producer: Kathleen Moroney, Nicola Alexandrou, Jason Cadden

Voice Over: Ritchie Clarke

Sound Company: SNK Studios

Sound Engineer: Tom Parker, Jason Cadden

Client

Advertiser: Mondelez

Brand: Dairylea

Digital Agency

Developer: Ben Laley

Account Director: Orsi Muntyan

Lead Front End Developer: Andre Harry

Digital Agency: Red Apple Creative

Art Director: Joss Bibby

Creative Agency

Creative Agency: Red Apple Creative

Copywriter: Kathleen Moroney, Gavin Finney, Catherine Brinkworth, Niall Taylor

Strategist: Kathleen Moroney

Producer: Jason Cadden, Nicola Alexandrou, Kathleen Moroney

Categories: Food, Dairy

Red Apple Creative, 2 years ago