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Group745
Group745
Group745
Group745
Group745
Group745

Philips - Innovative Life Lab

04/09/2018
Advertising Agency
London, UK
35
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Through the use of two different technologies and story plots. We let people know the health technologies of Philips products can make life better. THE RESULTS - Nearly 2 million people have participated in the two activities with over NT$2.4 million in media exposure. THE CHALLENGE - Improving health technology brand recognition of Philips by consumers. For over 100 years, Philips has been devoted to innovative health technology and making people’s lives better. However, Philips is still considered a brand for small household appliances by people. THE SOLUTION - We created Philips’ innovative life lab. In the first wave of initiatives, people were able to learn what their own body was trying to tell them through the five-sense interactive device, and experience the features of Philips products, and thus showed increase in favorability for Philips products. In the second wave, we set up in-store brain wave interactive devices. Through translating emotions, we recommended the right Philips products to the right person. The performance was directly linked to sales, and was twice better on that day than in the same period.
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