Wake The Town
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NBCU - Inventing the Future of TV


Giving viewers access to NBCUniversal’s vast content whenever and wherever they want. THE RESULTS - App downloads are up 66% year-over-year and the number of video streams viewed has increased 146%. THE CHALLENGE - Keeping NBCU on top as disruption reshapes the media industry. Forget changing channels, people are switching from cable boxes to Android, Apple TV, iOS, Roku, Xbox and more. NBCU needed to create amazing streaming experiences for these platforms, attract new viewers and do it at scale for all their networks – while staying ahead of the curve in a radically changing media landscape. THE SOLUTION - Set the stage for the future of television. We built apps for every NBCU network on a single platform of our design. This ensures a great user experience across all apps while tapping into the advantages of different devices. Our convenient, future-ready solution allows for a configurable NBCU network look and feel, a modular backend and a secure, streamlined authentication process – all at scale. Plus NBCU can enhance app interactions, test revenue models and expand to new and emerging streaming devices. Currently available on iOS, Android, XBOX, Apple TV and Roku.

Genres: People

Categories: Media and Entertainment

Dentsu Creative UK, 5 years ago