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Avon - Predicting The Future Of Fragance


What happens when you generate global interest in new scents before they hit the market? THE RESULTS - A comprehensive testing strategy that forecasts positive sales performance for 10 new fragrances around the world. THE CHALLENGE - Measure the success of tomorrow's scents, today. Avon needed a surefire method of predicting success and scalability of new fragrance concepts before putting them through production. To us, this meant building a testing protocol that used qualitative and quantitative measures to determine rational purchase interest and emotional enthusiasm for each scent. THE SOLUTION - Craft a multi-faceted test that hits all the right notes. Using MindSight® Motivational Profiling we designed a concept evaluation protocol to globally measure rational and emotional interest in each fragrance. Our in-market sales validation study enabled us to determine Avon’s real-world market potential for each concept—resulting in actionable sales prediction data for 10 new fragrances.

Genres: People

Categories: Beauty & Health

Dentsu Creative UK, 5 years ago