Campaign coincided with the Skyfall film release, to affirm mental leadership, build stronger brand loyalty and create consumer advocacy.
THE RESULTS - Increased Facebook fan base by 170% with more than 400 competitor to join in Facebook Activity, reached more than 300K views on YouTube. On-ground activation got a total participations of 1,454 (5 min per participation) and total visitors of over 1 million.
THE CHALLENGE - To create a connection between Bond and the brand with 'Crack The Case' Event while keeping consistency in brand experience.
THE SOLUTION - One seamless platform of engagement, to ensure that the audience’s experience from TVC, offline channels to online is connected and continuous.
Engagement between the Bond platform with CTC challenge and the audience:
Interactive materials captured eye-balls and attracted people to engage with the brand.
Seeding and KOL influencers helped create a wave of virality to encourage people to try new experiences.
Search/SEO optimised to ensure we reached a wider range of audience.Genres: People
Categories: Alcoholic Beverages
Dentsu Creative UK, 5 years ago
