Building Coca-Cola's association with moments of happiness through digital innovation.
THE RESULTS - Our Coke-Moji Happiness installation made headlines in international media, and the film received over 350,000 views.
THE CHALLENGE - Adapting a world-famous campaign.
Coca-Cola tasked Isobar with making a local adaption of their new brand concept 'celebrating happiness' in a highly relevant way that made Swedish people smile.
THE SOLUTION - Bringing digital outdoor to life.
Isobar Sweden created an innovative digital installation - the 'Coke-Moji Happiness' screen, at Stockholm's busiest train station.
We knew that people feel more introverted in public places, so we wanted to test whether Coca-Cola could bring about a positive emotional response even in this public scenario. So we set up the Coke-Moji screen where people were travelling to and from work to inject happiness into their daily commute.
These outdoor units used facial recognition technology and a webcam to mimic people's facial expressions onto an animated Coca-cola bottle cap to test interaction and get people smiling.
Categories: Soft DrinksDentsu Creative UK, 4 years ago