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Wake The Town
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Coca-Cola - Coke-Moji Happiness Experiment


Building Coca-Cola's association with moments of happiness through digital innovation. THE RESULTS - Our Coke-Moji Happiness installation made headlines in international media, and the film received over 350,000 views. THE CHALLENGE - Adapting a world-famous campaign. Coca-Cola tasked Isobar with making a local adaption of their new brand concept 'celebrating happiness' in a highly relevant way that made Swedish people smile. THE SOLUTION - Bringing digital outdoor to life. Isobar Sweden created an innovative digital installation - the 'Coke-Moji Happiness' screen, at Stockholm's busiest train station. We knew that people feel more introverted in public places, so we wanted to test whether Coca-Cola could bring about a positive emotional response even in this public scenario. So we set up the Coke-Moji screen where people were travelling to and from work to inject happiness into their daily commute. These outdoor units used facial recognition technology and a webcam to mimic people's facial expressions onto an animated Coca-cola bottle cap to test interaction and get people smiling.

Genres: People

Categories: Soft Drinks

Dentsu Creative UK, 4 years ago