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Comedy Central - Developing A New Digital Platform


For Comedy Central, we developed a radical new digital platform to help the cable giant reach their increasingly mobile audience. THE RESULTS - At launch, the Comedy Central app was the #1 free entertainment app for iPhone & iPad. THE CHALLENGE - Reach Comedy Central fans wherever they are. The current viewers cannot be tied to a TV to watch their favourite content. It would not be enough to just view the award-winning programming on a mobile device. We needed to design and develop an entirely new way to interact with, consume and share the content. THE SOLUTION - The future of TV consumption. Comedy Central isn't a cable network with a digital presence -- it's a true multi-platform brand that brings the funny on screens big and small. Further blurring the line between TV and mobile devices, Comedy Central needed a way to give fans access to the latest full episodes on their phones and tablets. The new Comedy Central iOS app for iPhone and iPad is just as smart, bold and memorable as Comedy Central's programming.

Genres: People

Categories: Other

Dentsu Creative UK, 5 years ago