Wake The Town
Stuck in Motion
Contemplative Reptile
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LEGO - Extending Its Lead


We’re creating a variety of unique digital experiences that are as fun and inspiring as the amazing LEGO products they help promote. THE RESULTS - We helped LEGO achieve double-digit growth in US business over two years. THE CHALLENGE - Recruit, inspire and engage fans with compelling digital experiences. For LEGO, becoming the world’s largest toy company and one of the most powerful brands on Earth was no small task. Our focus is helping LEGO maintain their lead and grow their US business even further within an ultra-competitive and dynamically-changing digital landscape. THE SOLUTION - Tell the amazing LEGO story across an ever-growing spectrum of digital platforms. As the digital agency of record in the US, we work with LEGO marketing teams and their partners to develop hundreds of engaging and effective digital display units every year. We also strategise, ideate and build immersive site experiences that live on LEGO-owned digital properties and with their preferred media partners.

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Dentsu Creative UK, 5 years ago