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adidas StellaSport - Making a Bold and Colourful Statement



To support the brand launch and premiere collection from adidas StellaSport, we created an immersive experience that brought “performance pop” outfits to life for action girls. THE RESULTS - First two weeks: 35k visitors. Off-the-charts engagement. Rock-bottom bounce rates. Complete collection sell-through. THE CHALLENGE - Introduce the world to the adidas StellaSport brand. Designed for the action girl (teenagers 17-19), the adidas StellaSport brand fuses bold and vibrant style with performance to create looks that standout whether in the gym or on city streets. The collection includes everything from kit-bag essentials to stand-out statement silhouettes. The key goals were creating brand awareness and driving complete collection sell-though. The site was launched in 49 countries and 21 languages. THE SOLUTION - Create a fun and playful web experience that pops. An immersive mobile and desktop experience, interactive video and vibrant content activate the adidas StellaSport brand and SS15 collection in full 360°. To showcase the different looks, users can control the models as they move through an abstract urban playground inspired by the designs and graphics found in the collection.

Genres: Fashion & Beauty

Categories: Clothing and Fashion

Dentsu Creative UK, 4 years ago