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Audible Stories That Sorround You Campaign

22/08/2018
Advertising Agency
New York, USA
61
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n 2014, we partnered with Audible, the world’s largest seller and producer of downloadable audiobooks and other spoken-word content, to create an inventive campaign that aimed to bring the world of their immersive audiobooks to life. The “Stories That Surround You” brand effort explored how people can be so entranced by a story that they are transported to other worlds as they listen. The campaign was so successful that Audible asked us to extend the treatment to include an even wider variety of genres. We conceived new content and creative assets that fit within the larger campaign context to highlight the rich, immersive experience of listening to audiobooks and the range of Audible titles and genres available. The campaign rollout included radio, digital, print and video components. We handled all production, VFX and CGI in-house.
About Firstborn

Firstborn is a design and innovation company. We work with forward-looking companies to shape modern brands for a purpose-driven future.

 

Founded in 1997 as a design and technology company, we’ve seen the landscape change dramatically. Our industry has transformed, our clients’ businesses and their challenges have become more complex, consumer behavior has shifted, and we, as a company, have evolved with those changes.

 

Twenty years ago, Firstborn was founded on the belief that intuitive and engaging consumer experiences and digital products will help move our clients’ businesses forward. We still believe that today.

 

Today, we help our clients realize the full potential of being a modern digital brand through a combination of our proprietary design process and the work forged from it.

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