DEWxNBA Interactive Bus Shelter

22/08/2018

Firstborn

Advertising Agency

New York, United States

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22/08/2018

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Credits

To celebrate MTN DEW’s partnership with the NBA, we turned one panel of a Milwaukee bus shelter into an interactive touchscreen experience that gets fans closer than ever to one of the hottest players in the league—Giannis Antetokounmpo. As people sat inside the shelter, our interactive touchscreen came to life, revealing a phone call from local hero Giannis. Unsuspecting fans were caught completely off guard, unsure whether this was just a clever ad or an actual conversation with their favorite player. After several virtual calls, Giannis eventually showed up in person, creating an absolutely unforgettable surprise for a couple of his biggest fans. We then flipped the script and pranked Giannis by having his childhood hero, Allen Iverson, call him instead.

About Firstborn

Firstborn is a design and innovation company. We work with forward-looking companies to shape modern brands for a purpose-driven future.

Founded in 1997 as a design and technology company, we’ve seen the landscape change dramatically. Our industry has transformed, our clients’ businesses and their challenges have become more complex, consumer behavior has shifted, and we, as a company, have evolved with those changes.

Twenty years ago, Firstborn was founded on the belief that intuitive and engaging consumer experiences and digital products will help move our clients’ businesses forward. We still believe that today.

Today, we help our clients realize the full potential of being a modern digital brand through a combination of our proprietary design process and the work forged from it.

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