Gatorade AR Experience

Advertising Agency
New York, United States
To demonstrate that Gatorade is more than just a one size fits all sports drink, our sister agency MKTG built a pop-up bodega to educate consumers on the brand’s wide range of products. From protein bars to energy chews, the G-store showcased the brand’s complete sports fuel product lineup. To enhance the otherwise static retail displays, Firstborn created an interactive AR experience that let users uncover, unlock and explore every aspect of its portfolio. By scanning each product display with an AR iPad app, users immersed themselves in Gatorade’s brand universe and explored how each product’s attributes could help enhance their own athletic performance. The experience then led them to a secret back room where users could compete for prizes.
About Firstborn

Firstborn is a design and innovation company. We work with forward-looking companies to shape modern brands for a purpose-driven future.


Founded in 1997 as a design and technology company, we’ve seen the landscape change dramatically. Our industry has transformed, our clients’ businesses and their challenges have become more complex, consumer behavior has shifted, and we, as a company, have evolved with those changes.


Twenty years ago, Firstborn was founded on the belief that intuitive and engaging consumer experiences and digital products will help move our clients’ businesses forward. We still believe that today.


Today, we help our clients realize the full potential of being a modern digital brand through a combination of our proprietary design process and the work forged from it.