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PVH Ecommerce Launch

08/08/2018
Advertising Agency
New York, United States
12
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PVH tasked Firstborn to design a brand new scalable, modular ecommerce framework that would be deployed across its Van Heusen and IZOD brands. Each brand has its own digital ‘storefront’-style homepage, conveying their unique story and aesthetic. Meanwhile, product listing pages are integrated allowing customers to seamlessly shop the entire PVH portfolio regardless of which brand ‘storefront’ they entered from, mirroring the department store experience that PVH customers are familiar with. We built innovative UX elements including visual filters to help shoppers find the right style and fit, and interactive product pairing to recreate the convenience of shopping in-store. For example, we designed a tie match tool, which allows customers to virtually pair ties to shirts, streamlining the process of finding the best match.
About Firstborn

Firstborn is a design and innovation company. We work with forward-looking companies to shape modern brands for a purpose-driven future.

 

Founded in 1997 as a design and technology company, we’ve seen the landscape change dramatically. Our industry has transformed, our clients’ businesses and their challenges have become more complex, consumer behavior has shifted, and we, as a company, have evolved with those changes.

 

Twenty years ago, Firstborn was founded on the belief that intuitive and engaging consumer experiences and digital products will help move our clients’ businesses forward. We still believe that today.

 

Today, we help our clients realize the full potential of being a modern digital brand through a combination of our proprietary design process and the work forged from it.

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