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Nike - Dare To Become

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Nike wanted Chinese football players -and football fans- to dream big. Hamlet produced this commercial for Wieden + Kennedy Shanghai. 'Dare to become' is directed by Ian Pons Jewell and was launched in China during the last week of the 2018 World Cup. Having reached 170 million views in just a couple of days after launching, the spot is now the most viewed Nike on-line commercial worldwide.
Post Production / VFX

Post Production Company: MPC Shanghai MPC Bangalore

VFX Supervisor: Barry Greaves

Production Company

Production Company: HAMLET

Executive Producer: Jason Felstead, Ruben Goots

Director: Ian Pons Jewell

DOP: Ben Fordesman

Football Tech: Eddie McClements

Production Service

Executive Producer: Priscilla He

Production Service Company: Filmate

Producer: Sami Xia, Tim Zhang, Joe Shen

Sound

Sound Company: Trim, Big Knows

Music

Music Company: Human

Composer: James Leibow, James Dean Wells

Offline

Edit Company: Cut+Run

Editor: Sam Bould

Edit Assistant: Megan Thorne

Creative Agency

Creative Agency: W+K Shanghai

Executive Creative Director: Ian Toombs, Vivian Yong

Art Director: Josh King, Max Pilwat

Copywriter: Josh King, Max Pilwat

Planner: Kris Kirkup

Producer: Fang Yuan, Angela Liu

Head of Integrated Production: Sanne Drogtrop

Executive Producer: Bernice Wong

Senior Planner: Leon Lin

Business Director: Dino Xu

Senior Account Executive: Xueer Ren

Head of project management: Nicole Bree

Business Affairs: Jessica Deng, Kathy Zhan

Head of Designers: Fish Ho

Designer: He Fan

New Business Director: Jessica Sinn

PR Manager: Rachel Xiao

Client

Brand: Nike

VP, Marketing: Steve Tsoi

Senior Creative Director: Simon Lee

Brand Communications Director: Che Lin

Brand Communications Manager: Andy Liu

Advertiser: Nike China

Genres: Comedy, Visual VFX, Action

Categories: Events, Sports and Leisure

Hamlet, 3 years ago