Nike wanted Chinese football players -and football fans- to dream big. Hamlet produced this commercial for Wieden + Kennedy Shanghai. 'Dare to become' is directed by Ian Pons Jewell and was launched in China during the last week of the 2018 World Cup. Having reached 170 million views in just a couple of days after launching, the spot is now the most viewed Nike on-line commercial worldwide.CREDITS
Executive Creative Director
Executive Creative Director
Director of Integrated Production
Genres: Visual VFX, Comedy, Action
Categories: Events, Sports and Leisure
Hamlet, 4 years ago