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MINI John Cooper Works

26/07/2018
Advertising Agency
Berlin, Germany
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Brand
Agency / Creative
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Triumph is not the cheering of the crowd, but the silence of the doubters – the trump story of MINI John Cooper Works.
About Jung von Matt/SPREE
Since opening Jung von Matt’s Berlin outpost in 2000, we’ve remained faithful to the creation of ideas that differentiate our clients from the clutter. We love ideas, and not just ideas for ideas’ sake, but ones that people are genuinely happy to receive and share.

Today, our Kreuzberg offices houses over 100 members of full-time staff, representing a spectrum of professional disciplines and countries from around the globe. Among them we count individuals who have spent years of their careers here, as well as a regular intake of new blood, forming an assorted mix of skills and experience. 

As part of a large independent family, Jung von Matt/SPREE is able to tap into expertise from any of the 23 Jung von Matt agencies, from the Baltic to Beijing. Our autonomy also means we don’t answer to anyone – as a result, we’re free to take the kind of calculated, creative risks that pay off in the form of greater exposure for our clients, and countless creative awards.

Additionally, our fierce commitment to remaining independent is what attracts a very special type of talent through our doors – one that shares our values. It lets us establish client relationships built on talking openly and transparently, and keeps us flexible to changing market demands.

This shifting landscape is one reason we place more and more emphasis on our digital capabilities. Our dedicated social media team comprises an ever-expanding pool of creative, marketing and digital expertise that views social media, not as an extension, but as playing a quintessential role in a brand’s customer-based communication. 

With eyes on the future and continuously challenging the status quo, our team of digital natives and social media specialists represents an integral piece of the creative puzzle.

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