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Senokot Max - Wonderfully Regualr

Senokot Max
20/07/2018
Music & Sound
London, UK
38
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Agency / Creative
Production
Music / Sound

A-MNEMONIC were commissioned by Havas London to score a musical song on their campaign for Senokot Max.

A catchy melody, and a simple backing track was produced before the shoot, so that the cast could learn it off by heart before filming.

The directors of the spot, the Docter Twins, were adamant the actors performance should sound as believable and real as possible, with minimum post syncing, preferably none.  A music producers nightmare!

With a combination of in-ear monitoring and some expert sound recording on the shoot, the live takes were assembled afterwards.

In the end, no post syncing required.  What you hear are the actors original live takes, as they performed it.  Definitely ‘real’!

The creatives of the commercial Tom Manning and Dave Mygind.

About A-MNEMONIC Music

AUDIO BRANDING & MUSIC PRODUCTION FOR BRANDS, ADVERTISING & ENTERTAINMENT.

Located in the heart of Soho in London, UK, our company specialises in sonic branding; offering comprehensive services in music and audio branding. From strategic planning to creative concept development, and finally, expert audio music production, we cover every aspect of crafting a distinctive sonic brand sound from our dedicated studio.

We’ve had huge success in creating bespoke audio solutions tailored to brands, advertising campaigns, television, radio, and entertainment projects. Our sonic branding agency has a track record in delivering exceptional results that resonate with audiences and elevate our partners brand identities.