Clear Channel UK - Supermarket Network

Out of Home
London, UK
Inspire shoppers and drive sales with stunning full motion content on our digital network of Asda & Sainsbury’s Live screens.
About Clear Channel UK
Clear Channel UK is one of the world’s leading Out of Home media owners with more than 40,000 sites nationwide. You’ll find Clear Channel advertising from Inverness in Scotland to Truro in Cornwall and in every major urban area in between.

Who we are
From classic Adshel bus stops to premium digital, we help brands meet people throughout the UK. Our talented and dedicated team of more than 650 people work in 14 locations nationwide to create and post stunning advertising, as well as cleaning and maintaining street furniture, making the urban environment better for local communities.

We have long-term partnerships with advertisers, agencies, landlords and local authorities, helping advertisers reach people in public spaces on our classic and digital platforms across the country.

What we do
We work closely with advertisers to create beautiful, effective Out of Home advertising.

We continually invest in the highest quality sites, newest technologies and latest planning tools to connect brands with people at the right time, in the right place.

Our nationwide portfolio offers advertisers three key benefits: Reach, Activation and Fame.

Classic Adshel, our iconic traditional 6-sheet, delivers impressive Reach across the country. Our digital estate, which includes Adshel Live, Sainsbury’s live, Asda Live and Malls Live, delivers campaign Activation through flexibility, immediacy and context. Storm, our super premium brand, and Wrap, our digital billboard network, build brand Fame with impressive architectural design and state-of-the-art digital screens.

Our scale means we deliver campaigns that reach people throughout the UK. It also means we have the ability to reach local communities or groups of people with pinpoint precision.

Our heritage
The Clear Channel UK company can trace its billboard history back to More O’Ferrall in 1936 and the world famous street-furniture brand Adshel which was launched in 1967. In 1998, Clear Channel Communications bought the company (then called More Group), renaming it Clear Channel UK in 2002.

Since then, Clear Channel UK has made numerous market-defining launches, including:

1936: More O’Ferrall is formed.

1967: The Adshel brand is launched.

1996: More O’Ferrall is rebranded as More Group.

1998: Clear Channel Communications acquires More Group and Town & City Billboards and is awarded the Sainsbury’s Outdoor Media Estate contract.

2001: The company acquires Foxmark, making it the major player in the shopping mall market.

2002: The company is renamed as Clear Channel UK.

2006: Clear Channel UK buys Van Wagner in the UK and launches the Pinnacle brand, making it the market leader in premium format advertising.

2008: The digital roadside network is formed and the Interact mobile services division is launched. Bain Capital Partners LLC and Thomas H Lee Partners LP acquire the company.

2009: The digital malls network, national dry-posted billboards and WAVe ‘proof-of-posting’ technology are launched. William Eccleshare is appointed President and CEO of Clear Channel International. Clear Channel retain Sainsbury’s advertising contract.

2010: The ‘Cromination’ (six consecutive panels on the Cromwell Road) becomes available for the first time in 10 years. Matthew Dearden is appointed CEO of Clear Channel UK.

2011: The Socialite network of digital screens in bar environments is launched. The UK’s first roadside network of digital bus shelter panels is launched in London (LD6) and Clear Channel creates the Play division, bringing all digital opportunities under one brand. Clear Channel partners with Curb to develop sustainable solutions for clients and is named as a Sunday Times ‘Best Green Company’ for the first time.

2012: The first campaigns are run on interactive digital screens through our Create division. Clear Channel acquires Vision Media Group, making it a leader in the digital mall environment, and is made a Silver Patron of the Prince’s Trust.

2013: Clear Channel rolls out the Mobile Platform, a network of  10,000 mobile tags at city centre roadside panels, and launches Storm, a new super-premium brand for large format digital advertising.

2014: Storm wins 9 Cannes Lions for BA’S ‘Magic of Flying’ campaign. The Mobile Platform is rebranded as Connect and launched worldwide, with an additional 10,000 sites. Clear Channel installs the world’s first Twitter-activated vending machine for Walkers and trials its first solar powered 6-sheet bus shelter. Clear Channel launches the playLondon proposition: a purpose-built network of 40 large format digital screens, the expansion of Storm to 20 sites and LD6 is rebranded as Adshel Live to reflect the heritage of the brand.

2015: Clear Channel wins Glasgow Street Furniture contract, First contactless donation campaign with Cancer Research UK, ‘Tap to Beat Cancer’, Clear Channel and Amscreen announce digital screen partnership, Justin Cochrane is appointed CEO of Clear Channel UK, Storm begins nationwide expansion andtransforms the ‘Cromination’ into Storm, Cromination London, one of the longest digital Out of Home sites in Europe.

2016: Adshel Live is rolled out nationwide, Clear Channel acquires New World Payphones business, and reveals plans to transform UK high streets with state-of-the-art digital kiosks, Clear Channel retains Sainsbury’s advertising contract and wins Asda, advertising contract.

2017: Automation programme goes live with the launch of the ad platform, national digital footprint continues to grow, driven by Adshel Live & installation of NWP kiosks in London.

We acknowledge our responsibility for environmental protection and we aim to contribute to the national commitment to sustainable development.

We are proud of the many ways we reduce our impact on the environment, winning a number of awards for our work. This includes being named one of the UK’s Top 50 Green Companies by The Sunday Times for four consecutive years, until the cessation of the awards. We have also won awards for our Fleet Management and have been shortlisted for the Green Business Awards three years running.

We have implemented an Environmental Sustainability Policy and set ambitious targets every year. All Clear Channel’s offices and depots are ISO14001 accredited and 99.8% of our waste is sent away from landfill.

Our Environmental Sustainability Policy focuses on:

Energy efficiency
Product development
Fleet management
Corporate responsibility
Clear Channel has strong links with the communities in which we operate. We work hard to improve the infrastructure of local communities, develop partnerships with charities and sponsor local causes. We support dozens of charities every year.

Our partner charities are:

The Prince’s Trust – we have worked with the Trust for over ten years and are proud to be a Silver Patron.

Trees for Cities – are partnering with New World Payphones to create a lasting environmental legacy.

Inspire – develop and deliver programmes with the support of our employees, that enable young people to learn about work and gain practical experience of the skills and attributes they need for employment.

Media Trust – work with us and the wider media industry to empower charities and communities to have a voice and be heard.
Clear Channel UK also pledges to show significant support for one partner charity every Christmas, via their new initiative, “The Christmas Charity Partnership”, by donating a significant volume of relevant inventory, for a single festive campaign. London’s Air Ambulance is the first charity to benefit in 2017, with its “It wouldn’t be Christmas for us without London’s Air Ambulance” campaign.

We also donate free advertising to Missing People, a charity set up to help locate the 250,000 people that run away and go missing every year. Our relationship with the charity is coordinated through Outsmart, the trade body for Out of Home media owners.

Clear Channel is committed to ethical business. Read our Modern Slavery statement here.