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Barclaycard Entertainment - The Muppets

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Barclaycard wanted to celebrate the launch of Barclaycard Entertainment and showcase the benefits for card holders such as ticket offers and perks for over 3,500 events a year. Who better to enlist than The Muppet characters who are all about entertainment?! The multi-channel campaign launched with a 30-second TV advert which will also be shown on VOD and in cinemas. The campaign also includes bespoke social films as well as out of home and print advertising. The Muppets will also feature on customer communications and a Barclaycard Entertainment portal. Muppets to feature in the TVC include Kermit, Miss Piggy, Gonzo, Animal, Fozzie Bear, Statler and Waldorf as well as Floyd Pepper and the Electric Mayhem crew. Other Muppets that appear in other material include Pepe, Sweetums, The Swedish Chef and Beaker. We partnered with Talent Republic, who managed the talent process with the puppeteers whilst Born Licensing managed the licence negotiation with Disney. Client: Barclaycard Agency: AKQA Licensor: Disney Property: The Muppets
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Licensing: David Born

Categories: Finance

Born Licensing, 2 years ago