OVO Energy and their creative agency Uncommon wanted to draw a bold line in the sand. The danger to our planet from climate change is urgent and it's time to do something about it.
The campaign was developed to encourage energy users to switch to 100% renewable energy, a big step towards saving the planet. They wanted to people to 'Get Mad!', and they felt that there was no better, more appropriate piece of writing and delivery than Peter Finch's amazing speech from the film Network.
Client: Ovo Energy
Agency: Uncommon London
Categories: UtilitiesBorn Licensing, 4 years ago