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Epic Lift

18/07/2018
Consultant
London, UK
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He-Man and Skeletor are back! This time they have recreated one of the most iconic and beloved dance scenes in cinematic history, using choreography from Dirty Dancing® to the instantly recognisable hit song (I’ve Had) The Time Of My Life. The result is arguably the most phenomenal mash up of pop culture ever to be seen. Born Licensing secured the rights for Moneysupermarket to license the characters from Masters of the Universe. We also secured the rights to use the choreography from Dirty Dancing®. We managed liaison with Masters of the Universe rights holders Mattel and Dirty Dancing® rights holders Lions Gate, working through the license negotiation, creative and brand assurance processes. Nobody puts Skeletor in a corner! Client: Moneysupermarket.com Agency: Mother London Licensor: Mattel, Lionsgate Property: Masters of the Universe, Dirty Dancing
About Born Licensing

We love entertainment. We also love advertising. But what we love most is when they come together. We represent and license some of the greatest movie, television and animation studios in the world and work with advertising agencies that would like to leverage their movies, TV shows and animations in campaigns. 

You've probably seen our licensing work:

- "Make Sure Peppa Pig Get"s All the Way to the Coromandel" with Peppa Pig for Spark NZ 

- "Made for the Modern Family" with Candy Crush for Samsung

- We"re On It" with Donatello from Teenage Mutant Ninja Turtles, Bumblebee from Transformers and RoboCop for Direct Line

- "Ready to Rock?" with Rocky for Facebook

- "Famous Visitors" with Bill & Ted for Walmart

- "Clubcard Plus" with Casablanca, Humphrey Bogart, Ingrid Bergman and Claude Rains for Tesco

- "Did Somebody Say Just Eat?" with Family Guy for Just Eat

- "Fighting for Fair" with JoyPixels emojis for 2degrees

- "Made by Britain" with Winnie the Pooh for British Airways

- "Christmas Must Haves" with Bridget Jones"s Diary for Marks & Spencer

- #EpicSindy with Sindy and Thelma & Louise for MoneySuperMarket

- The Greatest Play Call Ever with SpongeBob SquarePants for EA Sports Madden 19"

- Barclaycard Entertainment with The Muppets 

- #EpicActionMan with Action Man for MoneySuperMarket

- Power Your Life with the "Mad as Hell"​ speech from Network for Ovo Energy

- #EpicSkeletor with Masters of the Universe and Dirty Dancing for MoneySuperMarket

- Boost Lee inspired by Bruce Lee for Boost

- Live What You Love with SpongeBob SquarePants for Facebook

- Stories Are Everywhere with SpongeBob SquarePants for Instagram

- Do Something Out of the Box with G.I Joe for Subaru

- Unlimited data, bellen alles with SpongeBob SquarePants for T-Mobile

- The worlds biggest game of Operation for Allegheny Health Network

- Transform Your Home with Transformers for Simonds Homes

- Snooze with Wallace and Gromit for Tesco

- KFC VS. with a range of video games for KFC


Born Licensing has been appointed licensing agent for entertainment powerhouses MGM, Universal Studios, Nickelodeon, Mattel, 20th Century Fox, Lionsgate, Fremantle Media, Hasbro, Entertainment One, Sesame Workshop SEGA and ITV.  Born Licensing also has a relationship with a range of other rights holders such as Disney, CBS, Paramount Pictures, Aardman, MGM and many more. 


For more information or to follow us:

LinkedIn: https://www.linkedin.com/company/5307383

Twitter: @bornlicensing 

Facebook: https://www.facebook.com/bornlicensing

Website: www.bornlicensing.com

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