He-Man and Skeletor are back! This time they have recreated one of the most iconic and beloved dance scenes in cinematic history, using choreography from Dirty Dancing® to the instantly recognisable hit song (I’ve Had) The Time Of My Life. The result is arguably the most phenomenal mash up of pop culture ever to be seen.
Born Licensing secured the rights for Moneysupermarket to license the characters from Masters of the Universe. We also secured the rights to use the choreography from Dirty Dancing®. We managed liaison with Masters of the Universe rights holders Mattel and Dirty Dancing® rights holders Lions Gate, working through the license negotiation, creative and brand assurance processes.
Nobody puts Skeletor in a corner!
Agency: Mother London
Licensor: Mattel, Lionsgate
Property: Masters of the Universe, Dirty Dancing
Categories: FinanceBorn Licensing, 4 years ago