Our second project with T-Mobile was all about ‘Coming Home’, which highlighted their internet, TV and fixed line package. They licensed the iconic train scene from Wallace & Gromit’s ‘The Wrong Trousers’, as well as a clip of SpongeBob SquarePants watching TV and eating popcorn.
Born Licensing secured the rights for T-Mobile to feature a clip from Wallace & Gromit and SpongeBob SquarePants. We managed liaison with rights holders Aardman and Nickelodeon, working through the license negotiation, creative and brand assurance processes.processes.
Agency: Anomaly / Hazel May
Licensor: Nickelodeon, Aardman
Property: SpongeBob SquarePants, Wallace & Gromit
Categories: Consumer ElectronicsBorn Licensing, 4 years ago