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Mobile Thuis

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Our second project with T-Mobile was all about ‘Coming Home’, which highlighted their internet, TV and fixed line package. They licensed the iconic train scene from Wallace & Gromit’s ‘The Wrong Trousers’, as well as a clip of SpongeBob SquarePants watching TV and eating popcorn. Born Licensing secured the rights for T-Mobile to feature a clip from Wallace & Gromit and SpongeBob SquarePants. We managed liaison with rights holders Aardman and Nickelodeon, working through the license negotiation, creative and brand assurance processes.processes. Client: T-Mobile Agency: Anomaly / Hazel May Licensor: Nickelodeon, Aardman Property: SpongeBob SquarePants, Wallace & Gromit

Categories: Consumer Electronics

Born Licensing, 3 years ago