Peach
dlmdd
Gear Seven/Arc Studios/Shift
liahome
mo-sys
I Like Music
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Do Something Out of the Box

40

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We were approached by car distributor Subaru Australia and their creative agency disciple with an out of the box idea! They wanted to bring iconic action figure G.I. Joe to life in a campaign for the all-new, all-action Levorg. We managed liaison with rights holder Hasbro, working through the license negotiation, creative and brand assurance processes. The campaign consisted of 45”, 30” and 15” tv commercials, 7 product videos, cinema, outdoor, print, digital, social media, sponsorship activations, and dealership branding. Client: Subaru Agency: Disciple Licensor: Hasbro Property: G.I. Joe

Categories: Automotive

Born Licensing, 4 years ago