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Do Something Out of the Box

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We were approached by car distributor Subaru Australia and their creative agency disciple with an out of the box idea! They wanted to bring iconic action figure G.I. Joe to life in a campaign for the all-new, all-action Levorg. We managed liaison with rights holder Hasbro, working through the license negotiation, creative and brand assurance processes. The campaign consisted of 45”, 30” and 15” tv commercials, 7 product videos, cinema, outdoor, print, digital, social media, sponsorship activations, and dealership branding. Client: Subaru Agency: Disciple Licensor: Hasbro Property: G.I. Joe

Categories: Automotive

Born Licensing, 3 years ago