Allegheny Health Network - 'Living Proof' with Operation

Allegheny Health Network
London, UK
Agency / Creative

Allegheny Health Network and their creative agency were looking for a way to connect younger audiences with science and medicine. What better way to do that than by creating an enormous version of the iconic and popular board game operation? The massive 10-foot-wide and 15-foot-long Operation game toured Pittsburgh across malls and event locations, where kids of all ages were encouraged to remove cavity Sam's maladies with huge tweezers without setting off the dreaded buzzer. Born Licensing secured the rights for Allegheny Health Network to create the oversized Operation game. We managed liaison with rights holder Hasbro, working through the licence negotiation, creative and brand assurance processes.

About Born Licensing

We love entertainment. We also love advertising. But what we love most is when they come together. We represent and license some of the greatest movie, television and animation studios in the world and work with advertising agencies that would like to leverage their movies, TV shows and animations in campaigns. 

You've probably seen our licensing work:

- "Make Sure Peppa Pig Get"s All the Way to the Coromandel" with Peppa Pig for Spark NZ 

- "Made for the Modern Family" with Candy Crush for Samsung

- We"re On It" with Donatello from Teenage Mutant Ninja Turtles, Bumblebee from Transformers and RoboCop for Direct Line

- "Ready to Rock?" with Rocky for Facebook

- "Famous Visitors" with Bill & Ted for Walmart

- "Clubcard Plus" with Casablanca, Humphrey Bogart, Ingrid Bergman and Claude Rains for Tesco

- "Did Somebody Say Just Eat?" with Family Guy for Just Eat

- "Fighting for Fair" with JoyPixels emojis for 2degrees

- "Made by Britain" with Winnie the Pooh for British Airways

- "Christmas Must Haves" with Bridget Jones"s Diary for Marks & Spencer

- #EpicSindy with Sindy and Thelma & Louise for MoneySuperMarket

- The Greatest Play Call Ever with SpongeBob SquarePants for EA Sports Madden 19"

- Barclaycard Entertainment with The Muppets 

- #EpicActionMan with Action Man for MoneySuperMarket

- Power Your Life with the "Mad as Hell"​ speech from Network for Ovo Energy

- #EpicSkeletor with Masters of the Universe and Dirty Dancing for MoneySuperMarket

- Boost Lee inspired by Bruce Lee for Boost

- Live What You Love with SpongeBob SquarePants for Facebook

- Stories Are Everywhere with SpongeBob SquarePants for Instagram

- Do Something Out of the Box with G.I Joe for Subaru

- Unlimited data, bellen alles with SpongeBob SquarePants for T-Mobile

- The worlds biggest game of Operation for Allegheny Health Network

- Transform Your Home with Transformers for Simonds Homes

- Snooze with Wallace and Gromit for Tesco

- KFC VS. with a range of video games for KFC

Born Licensing has been appointed licensing agent for entertainment powerhouses MGM, Universal Studios, Nickelodeon, Mattel, 20th Century Fox, Lionsgate, Fremantle Media, Hasbro, Entertainment One, Sesame Workshop SEGA and ITV.  Born Licensing also has a relationship with a range of other rights holders such as Disney, CBS, Paramount Pictures, Aardman, MGM and many more. 

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