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Transform Your Home

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Leading Australian homebuilder Simonds Homes and their creative agency T20 Group came to us with the very ambitious idea of creating a bespoke Transformer made entirely out of building materials and home products. We presented the idea to Hasbro who were open to exploring the partnership. From there, we negotiated the terms and assisted development from start to finish. The 30” campaign launched on AFL Grand Final Day, one of the highest television rating days of the year. The campaign consisted of 30” and 15” TVC, 45” cinema, outdoor, digital, print, online, home display and a launch party. Client: Simonds Homes Agency: T20 Group Licensor: Hasbro Property: Transformers

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Born Licensing, 3 years ago