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Return to Chapman's Peak

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To promote the technological masterpiece that is the Mercedes-Benz S-Class, we revisited a very special story from Mercedes-Benz’ advertising history. We found Mr. Christopher White, the man who plunged over 100 meters over the side of Chapman’s Peak Drive in the late 80’s, alive and well in East London and invited him back to tell his story, with a very interesting surprise instore for him back at the iconic road that almost took his life 3 decades ago.

Clients: Selvin Govender

Advertiser: Mercedes-Benz

Brand: S-Class

Post Production / VFX

Post Production Company: The Upstairs Ludus


Sound Company: Audio Militia

Creative Agency

Animator: Ryan Paikin

Creative Agency: Net#work BBDO

Copywriter: Tim Beckerling

Art Director: Steven Tyler

Strategist: Michael Blunden

Producer: Lee-Anne Jacobz

Executive Creative Director: Brad Reilly

Chief Creative Officer: Mike Schalit

Production Company

Director: Lourens van Rensburg

Producer: Nina van Rensburg

Stylist: Steven Tyler

DOP: Lourens van Rensburg

Production Company: 7Flims


Music Company: Audio Militia


Edit Company: The Upstairs Ludus

Editor: James O’Sullivan

Genres: Documentary, Storytelling

Categories: Automotive, Cars

NET#WORK BBDO, 3 years ago