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Here's to Us

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As Kenya’s national Brew, Tusker Lager stands for unity and togetherness in a country with strong division between her 42 communities. It’s true, there is no “I” in team, but there is an “Us” in Tusker. So, what if we proved to ordinary Kenyans that by standing together, extraordinary things happen? With the help of real life Kenyan Music Producer, Kaki Gondi of Flag 42 Records, we embarked on an epic journey to find out what makes us, us. Sampling sounds from all 42 tribes and documenting the experience, we blended them together, creating an anthem. A unified voice for a fractured nation. We sampled a classic Kenyan hit by Slim Ali and added vocals from Kenyan rap star, Wangeshi.

Clients: Arianne Okong'o Kiama

Advertiser: Diageo

Brand: Tusker Lager


Sound Company: Resonate Audio

Creative Agency

Creative Agency: Net#work BBDO

Copywriter: Tim Beckerling

Art Director: Ryan Liedeman

Strategist: Richard Swaab

Producer: Caroline Switala

Executive Creative Director: Brad Reilly

Chief Creative Officer: Mike Schalit

Account Management: Michael Pring

Production Company

Production Company: Groundglass

Executive Producer: Jeanette de Villiers

Director: Dan Mace

DOP: Fabian Vettiger


Composer: Simon Ringrose


Edit Company: Nightshift

Editor: Stephen du Plessis

Genres: Documentary, Music & Sound Design, People

Categories: Beers, Alcoholic Beverages

NET#WORK BBDO, 3 years ago