Peach
dlmdd
Wake The Town
liahome
Gear Seven/Arc Studios/Shift
adstars
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Kung Fu

ADD TO COLLECTION

The Rock My Soul meal from Chicken Licken is the ultimate in soul food and the perfect way to satisfy a restless soul. Introducing, SoulRocker, a game by Chicken Licken that takes you on the quest for inner-peace. Players collected chicken pieces along the way to build up their inner-peace in the hope of defeating the master at the end. But the master is no push over. So we used this to drive people in-store. If you couldn’t defeat him, you could go buy an actual Rock My Soul meal and you’d receive a secret code that gave you max inner-peace and the best chance of overcoming him to become the master yourself. It is the most successful branded game in South Africa…without a prize. It also rocked sales with the Rock My Soul meal becoming the No1 selling item on the menu.

CREDITS

Agency / Creative
Music / Sound
Production
Editorial

Genres: Comedy, In-camera effects, Music & Sound Design

Categories: Fast food, Retail and Restaurants

NET#WORK BBDO, 4 years ago