Kung FuThe Rock My Soul meal from Chicken Licken is the ultimate in soul food and the perfect way to satisfy a restless soul.
Introducing, SoulRocker, a game by Chicken Licken that takes you on the quest for inner-peace.
Players collected chicken pieces along the way to build up their inner-peace in the hope of defeating the master at the end.
But the master is no push over. So we used this to drive people in-store. If you couldn’t defeat him, you could go buy an actual Rock My Soul meal and you’d receive a secret code that gave you max inner-peace and the best chance of overcoming him to become the master yourself.
It is the most successful branded game in South Africa…without a prize.
It also rocked sales with the Rock My Soul meal becoming the No1 selling item on the menu.
Clients: George Sombonos
Advertiser: Chicken Licken
Brand: Rock My Soul Meal
Sound Engineer: Louis Enslin
Creative Agency: Net#work BBDO
Copywriter: Safaraaz Sindhi
Art Director: Heidi Kasselman
Strategist: Tebogo Koena
Producer: Caroline Switala
Executive Creative Director: Brad Reilly
Chief Creative Officer: Mike Schalit
Account Management: Amber Mackeurtan
Designer: Ryan Paikin
Media Strategist: Kyle Duckitt
Production Company: Plank Films
Director: Peter Pohorsky
DOP: Devin Toselli
Composer: Markus Wormstorm
Genres: In-camera effects, Music & Sound Design, Comedy
Categories: Fast food, Retail and Restaurants NET#WORK BBDO, 3 years ago