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Group745
Group745
Group745
Group745
Group745
Group745
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A new visual design for Transavia, it's a pleasure!

11/07/2018
Advertising Agency
Amsterdam, Netherlands
53
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Brand
Agency / Creative
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Part of the Air France-KLM group, Transavia operates from six home bases in The Netherlands and France, including its main bases at Amsterdam Airport Schiphol and Paris Orly. The ambition is for Transavia to become Europe’s leading airline in hospitality and service. The key objective hereby is to add new routes, appeal to business passengers as well as leisure, and create a dominant online brand. The re-branding was an integrated process combining company strategy, e-commerce and brand design. Transavia started to work on a new e-commerce platform to increase ancillary sales, improve the conversion of flights and reduce operational costs. Having identified the need to redefine Transavia’s positioning and visual identity in accordance with the new e-commerce strategy and concept, Studio Dumbar (part of Dept) was invited to join the team. It began by developing Transavia’s new positioning. The two most important results were changing the name from transavia.com to Transavia, and defining “It’s a pleasure” as the leading principle for the company. The design is playful, accessible and flexible. A special feature is the application of icons to the underbelly of Transavia’s planes, with a different combination of icons for each plane in the fleet. Another symbolic livery feature appears next to the entrance, where the word ‘Welcome’ is written in all the languages of the countries served by Transavia. The identity has been rolled out across the brand including uniforms, catering trolleys, in-flight amenities and more.
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THIS MORNING YOU WOKE UP IN A DIGITAL WORLD.

Technology changes the way people live with each other. How products and services are designed, created and delivered. Technology changes the world in short. This allows us to connect people and companies with each other in innovative ways.

Technology is developing very quickly. But we are happy too. Because technology is what we do - day in, day out. And we are ready to help you. To revitalize your company and better connect to the new digital world. We make experiences that people wait for and that your company needs.

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