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Holiday fun meets digital with Chocomel

09/07/2018
Advertising Agency
Amsterdam, Netherlands
22
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Chocomel is the reigning chocolate milk king in the Netherlands and Belgium. Though it is popular year round, especially during the cold holiday season there is an old Dutch tradition to drink hot chocolate milk with whipped cream. A delicious combination. Just like Chocomel and Dept. CELEBRATING A NEW HOLIDAY CUSTOM Every year around Sinterklaas, Chocomel releases its Letter packs – one of the fastest selling limited editions available. As their fresh leading agency, Dept developed the campaign A tot Z: updated packaging, social media, display banners and a unique TV commercial. The entire campaign was built around a simple idea. People love to make words with the letter packs, so we want all assets to celebrate this custom. The Letters campaign is part of a larger brand strategy (also developed by Dept) that focuses on the iconic traits of the brand and nothing else. We developed a new tagline, a new identity and a new guiding strategy for all communication: funny, powerful and yellow. Anything you see from Chocomel is always adhering to those three rules. Making sure an iconic brand gets iconic communication.
About DEPT®
THIS MORNING YOU WOKE UP IN A DIGITAL WORLD.

Technology changes the way people live with each other. How products and services are designed, created and delivered. Technology changes the world in short. This allows us to connect people and companies with each other in innovative ways.

Technology is developing very quickly. But we are happy too. Because technology is what we do - day in, day out. And we are ready to help you. To revitalize your company and better connect to the new digital world. We make experiences that people wait for and that your company needs.

We are Dept. A digital agency with 1500 experienced thinkers and do'ers. Our agency combines creativity, technology and data. Our teams consist of the best professionals in the field of design, digital, marketing and commerce.

Our history is not that long. Because we were a collective of leading digital agencies. You may know these names: TamTam, Expand Online, Building Blocks, a friend or mine, Tricode, Second Degree, Webfactory, Unskippable and eBrella. We have come together with our love for digital and technology. Now we are joining forces to grow beyond the walls of one agency or the borders of one country.

One agency. A team. That makes ideas that change the world. A team that can scale up and get things done. That works together, supports and solves problems quickly. That helps you to look ahead where others can not.

How can we help you?
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