Legal and General Investment ManagementLegal and General Investment Management (LGIM) has launched its consumer facing campaign "Own Your World".
M&C Saatchi were appointed in March 2018 to create a campaign that has a disruptive feel to bring to life LGIM's vision to empower more people to start investing in the things they care about. As one of the world’s leading investment companies, LGIM believes it has a responsibility, to both its customers and to society. It is known for taking an active role in the companies in which it invests across its whole range of funds in order to raise their standards in areas such as climate change and diversity.
Media Agency: Mindshare
Head of Personal Investing: Dame Helena Morrissey
Advertiser: Legal and General Investment Management
Senior Account Manager: Kelly Larken
Senior Account Director: Gemma Dodds
Head of Strategy: Steve Parker
Creative Agency: M&C Saatchi
Chief Creative Officer: Justin Tindall
Executive Creative Director: Mark Goodwin
Producer: Andy Williams
Design director: Sophia Ben Yedder
Categories: Investment, FinanceM&C Saatchi London, 3 years ago