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Department for International TradeEmbed With Credits

109

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The Department for International Trade is celebrating the success of the UK Creative Services sector at this year’s Cannes Lions Festival of Creativity as it launches a new campaign from M&C Saatchi. The campaign playfully nods to the haul of silverware the UK is expected to bring home again this year, as it enlists the quintessential British metal polish with a royal warrant – Brasso – the “Official sponsor of the UK creative industries” for the week. The campaign is live throughout the festival (18-22 June), and will be running in DOOH, including a set piece site above the Grand Hotel.

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Brand

Agency / Creative

Media

Categories: Business Services

M&C Saatchi London, 4 years ago