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02 'Make Them Giants - Wear The Rose'

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Air-Edel’s Theo Vidgen composed the music for O2’s ‘Wear the Rose: Make them Giants’ animated campaign in 2015. The film shows the England rugby team turned into giants through the power of support and was directed by award-winning director, illustrator and animator Elliot Dear. The campaign was music supervised by Major Tom and Theo’s score was recorded at Abbey Road with a 65 piece orchestra. Theo’s music has recently been nominated for a Music and Sound Award for ‘Best Original Composition in Broadcast Advertising’.

Brand: 02

Production Company

Production Company: Blinkink

Director: Elliott Dear


Music Brief Coordinator: Trevor Best

Composer: Theo Vidgen

Music Company: Air-Edel Associates

Creative Agency

Creative Agency: VCCP

Air-Edel, 3 years ago