Pocket Dentist detects multiple dialects and responds to 30 common oral health questions relating to seven broad areas, and delivers the best advice for individual problems.
Pocket Dentist went live in two provinces of rural India in its pilot stage, giving over 6 million people access to reliable dental advice for the first time. This program was developed as most rural Indians staying in deep interior media dark regions have no access to any reliable dental advice. Most can’t afford smart-phones or data, Internet access is slow and unreliable. But 80% of households have access to a basic mobile phone.
The Pocket Dentist is publicized using mobile voice ads, hand-painted outdoor murals, and word of mouth from health workers. Villagers access Pocket Dentist with a free of charge missed call from basic mobile, without data charges and receive a no-cost call-back in their dialect within minutes.
The program generated over 22,000 calls in five months in the first two provinces; and was later expanded to eight more provinces, receiving over 130,000 calls over eight months. More info: http://redfuse.com/project/pocket-dentist/
Already won 2 Gold, Festival of Media Global
Entered in Mobile Lions, Sustainable Development Goals Lions, Health & Wellness Lions, Media Lions and PR LionsWavemaker UK, 4 years ago