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Jetstar DMP

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Smart data-driven targeting, enabled low-cost airline Jetstar to reduce customer hassle, stave off competition and become a truly consumer centric business. Our team created a proprietary DMP technology that not only informs and enriches Jetstar's audience creation process, it also connects into the largest DSPs for a complete view of the digital marketplace. By activating created audiences across multiple exchanges at once, it allows for consistent optimisation across media platforms, including walled gardens, and even during campaign flights. Entered in Media Lions.
Wavemaker UK, 3 years ago