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ASICS - A Shot At The Title

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Not To Scale LA, Hello Savants and Saatchi & Saatchi LA bring to life an episode in the ‘Sole of Kobe’ film series celebrating the Heritage and Future of the ASICS brands, as part of the centennial commemoration of the ingenuity and philosophies of company founder Kihachiro Onitsuka. In "A Shot at the Title', directors Hello Savants interpret traditional Japanese watercolour techniques using a crossover approach of traditional frame-by-frame animation, real footage of watercolour ink and digital 2D and 3D elements.
Creative Agency

Creative Agency: Saatchi & Saatchi LA

Executive Creative Director: Dwayne Koh


Advertiser: ASICS


Sound Company: Lime Studios, Piecelock 70 Inc.

Production Company

Production Company: Not To Scale LA

Executive Producer: Dan O'Rourke

Director: Hello Savants

Producer: Katrina Lofaro

Director of Content: Richard Hickey

Animation: Hello Savants

Genres: Animation

Not To Scale, 3 years ago