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The Hope Page

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UNICEF faces fundamental challenges in getting donations. People are either put off by the effort of making a donation, or don’t have the spare cash to give. VML Sydney removed those barriers and made donating as easy as opening a tab in your web browser. The Hopepage lets you contribute some of your computer’s spare processing power to mine cryptocurrency, which is then automatically donated to UNICEF to fund life-saving aid for children in crisis. It’s a new way for people to donate, without giving money. Plus an entirely new revenue stream for UNICEF to be deployed as emergencies arise.
Client

Advertiser: UNICEF Australia

Creative Agency

Copywriter: Justin Schoenmaker

Crypto Advisor: Jack Emery

Strategist: Alan Patterson

Developer: Travis Lin

Creative Agency: VML

Global Chief Creative Officer: Debbi Vandeven

Executive Creative Director: Aden Hepburn

Art Director: Bryce Waters

Producer: Natasha Howard

Design director: Mark Berry

VMLY&R, 3 years ago