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Group745
Group745
Group745
Group745
Group745
Group745

#735Challenge

30/05/2018
Advertising Agency
Toronto, Canada
18
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Yonge Street Mission's awareness campaign that creates an opportunity for people to temporarily feel the financial strain of those living with poverty. Participants are encouraged to try living of $7.35 for one day (the daily amount an average Toronto food bank user has to live on) and share their experiences on social media with #735Challenge.
About VML Canada

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. 


VML is a WPP agency (NYSE: WPP).