Peach
dlmdd
Gear Seven/Arc Studios/Shift
I Like Music
liahome
mo-sys
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Mama BeerEmbed With Credits

642

ADD TO COLLECTION

Mamma HELP, an organization formed by breast cancer survivors, with Y&R Prague created Mamma Beer — the first beer for women with breast cancer. For women who are undergoing chemotherapy, proper nutrition is vital. One of the side effects of chemotherapy can be changes to taste perception which makes eating hard. Mama Beer has a sweeter flavor to offset the negative effects to the taste senses. It’s alcohol-free and packed with nutrients (including vitamin B and potassium) to give patients strength while undergoing treatment. The limited-edition beer was brewed by Zatec Brewery.

CREDITS

Brand
Agency / Creative
Production
VMLY&R EMEA, 4 years ago