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LEGOPRESS

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In an age where kids spend more time in front of screens, how can LEGOLAND inspire kids to play, build and make art showing them their imagination has no limits? We brought together our superfans, paint, 7,897 LEGO bricks, LEGO artists and a vintage printing technique. Inspired by their favourite LEGOLAND rides, kids co-created posters using LEGO as moveable types in old letterpress machines. We created an experience that crafted the first campaign printed with LEGO bricks, and a new activity at LEGOLAND Florida
Client

Advertiser: LEGOLAND FLORIDA RESORT

General Manager: Rex Jackson

Vice President Marketing and Sales: Gillian Smith

Creative Agency

Creative Agency: VML

Chief Creative Officer: Mike Wente

Executive Creative Director: Fabio Seidl

Global Chief Creative Officer: Debbi Vandeven

Executive Producer: Kolby Slocum

Senior Producer: Lucy Scott

Group Director/Client Engagement: Becka Vigorito

Art Director: Kylie Vandeven

Designer: Shelby Hipol

Copywriter: Rich Whelchel

Associate Art Director: Claire Zou

VMLY&R, 2 years ago